Personalized loyalty strategies: overcoming technical barriers with Marketplaces
What if I told you that you can simply plug in your Marketplace platform and you’ll transform your loyalty program? Loyalty programs are more popular than ever. A recent Dunnhumby report titled “The Power of Personalized Loyalty” revealed how over half of companies have seen increasing enrollment in their loyalty schemes. The research shows companies […]
Jersey Friday & Texas Hold ‘Em at CDi
On Friday, our office was buzzing with excitement as we celebrated Jersey Friday – or, as Reggie puts it, ‘Jersday’ – a day dedicated to team spirit and good times. All of our team members wore their favourite team’s jersey and battled it out in Texas Hold ‘Em Poker. Highlight of the day? One of […]
Leveraging Redemption Marketplaces to power “Pay with Points” loyalty programs
Marketplaces provide the technology and features to deliver next-level “earn and burn” experiences consumers crave. Consumer appetite for better points redemption (PwP) options continues to rise. A recent survey by The Wise Marketer found 84% of US shoppers are interested in using loyalty points as a form of payment if given the choice. Simply put, […]
SponsorUnited report ranks Commerce Dynamics as #1 in Pro-Sports IT services category
We’ve claimed the top spot in SponsorUnited’s ‘Technology Marketing Partnerships Report 2023’ for IT/Network Services Firms! Commerce Dynamics edged out other major players like Cisco Systems, Relo Metrics, Extreme Networks, and CDW. The report analyzed brand sponsorships, endorsements and social engagement across the sports technology industry. It encompassed over 1,300 brands, 5,250 assets, and 11,000 […]
CDi attends the 2024 AHL All-Star Game in San Jose
Many thanks to the folks at the AHL – Sean Smith, Sean Lavoine, & Chris Nikolis – for the invite to this year’s All-Star festivities hosted by the San Jose Barracuda. A great turnout at a great event despite uncooperative weather 🙂 AHL Authentic – Powered by Commerce Dynamics Marketplace Solutions
Red Bull racing simulator auction raises $225,000 for spinal cord injury research
A one-of-a-kind Red Bull racing simulator signed by three-time World Champion Max Verstappen has sold at auction for an incredible $225,000, making it one of the largest charity auction items sold by Red Bull Racing and F1 Authentics. Uniquely, the simulator is constructed using official CAD data to accurately recreate the RB18 cockpit, complete with […]
CDi takes on the Sports Licensing and Tailgate Show in Vegas!
A couple of our team members, Kevin and Grace, recently attended the Sports Licensing and Tailgate Show in Las Vegas. The event, renowned for bringing together industry leaders, enthusiasts, and cutting-edge products, provided an invaluable platform for Commerce Dynamics to stay at the forefront of the latest trends in the sports arena & connect with […]
Levelling up the in-stadium experience for the modern fan
Attending a live sporting event used to be the pinnacle of fan engagement. I vividly remember the first time I stepped into what is now Scotiabank Arena, the energy was electrifying, and the atmosphere was unbeatable. But in recent years, I’ve noticed a shift as viewing habits have changed and younger generations crave more interactivity. […]
WWE Royal Rumble is Coming Soon!
WWE Marketplace/Fanatics is being leveraged by Charity Connor’s Cure to raise money, by empowering fans to bid for a chance to meet a legend and sit in Triple H’s seats at the Royal Rumble! Bidding has already surpassed $40,000. Ahhh we love it when Official Sports Marketplaces are utilized for positive charitable fundraising! WWE Marketplace & […]
Are you giving Gen Z travellers what they want?
Gen Z, compensating for pandemic-related travel delays, has embraced frequent travel with over half of its adults taking at least three leisure trips in the past year. Here is a breakdown of Gen Z’s wants from a Rewards Program: By offering a one-stop hub for personalized rewards, seamless interactions and instant gratification, Loyalty Marketplaces have […]
