A Home Run for MiLB Holliday’s Jersey

‘Tis the season for both the holidays and Holliday fever! Jackson Holliday, the standout #1 prospect in MiLB, continues to mesmerize fans with his skills. Playing for the Delmarva Shorebirds, he’s become a sensation in the baseball world. In a recent auction on MiLB’s Sports Marketplace, 28 bids poured in for Jackson’s game-worn home jersey, […]

The rise of the on-demand sports fan

A new category of sports enthusiasts is emerging, driven by on-demand access, cultural connectivity, and technology-fueled engagement. Dubbed the “on-demand fan,” research suggests this group now represents over 60% of current sports viewership moments – making them a primary audience for Marketplace owners. While traditional fans remain, new genres of supporters are exploring cultural dimensions […]

Behind the scenes of sports memorabilia authentication

Owning your own Marketplace drives credibility. Official Marketplaces carrying authentic memorabilia enhance a league or team’s reputation. If fans and consumers purchase fake memorabilia ostensibly from a league or team, it erodes trust and diminishes the perceived value of the program. Implementing robust authentication measures for memorabilia is essential to protect the league, team, Marketplace, […]

Experiences Over Points/Miles Earnings: The New Loyalty

A new McKinsey report reveals experiences now account for three of the top five drivers of loyalty for travel brands. Past positive adventures also have the biggest influence on customers’ desire to spend more with a company in the future. This indicates that while points and elite tiers served a transactional purpose, curating incredible memories […]

Titans and Broncos ‘My Cause My Cleats’ Initiatives Shine

The Titans and Broncos are making waves with their ‘My Cause My Cleats’ campaigns, setting a great example within our network. These initiatives highlight players’ community impact by auctioning custom cleats and sneakers, with 100% of proceeds benefiting designated charities. The Broncos’ program celebrates players’ community work, while the Titans have a longstanding tradition of […]

Real Madrid’s Holiday Marketing Marvel: Unveiling the Ultimate Christmas Gift

Real Madrid and Pursuit 3 raised the bar with savvy marketing of the Seat Program. Their recent email campaign cleverly unveiled the Ultimate Christmas Gift: an exclusive, fully customizable seat from the iconic Santiago Bernabéu Stadium. It’s an interesting and effective initiative capturing the essence of the holiday season – and honestly, who wouldn’t want […]

Leafs ‘Real Sports Auction’ Scores Big in Sweden

The Toronto Maple Leafs took on the Minnesota Wild in Sweden! The event honouring Leafs legend Borje Salming coincided with the homecoming of Toronto Maple Leafs Swedish star William Nylander. Despite a tense 3-1 lead slipping away in regulation, Nylander emerged as the overtime hero, securing a 4-3 victory in overtime. The Leafs – Real […]

The Long Game: Real Madrid’s Official Memorabilia Marketplace is LIVE!

This story starts ten years ago when my partner Michael Grieve and his family were on sabbatical in Spain. Among the many things Michael learned during that time was the immense interest in football (soccer) but also the reverence and massive fan support for one team in particular – Real Madrid. He made some contacts […]

CDi Earns Prestigious Recognition in Forrester’s Marketplace Development Platforms Landscape 

We are thrilled to announce that Commerce Dynamics has been featured in Forrester’s highly esteemed report, ‘The Marketplace Development Platforms Landscape’. This recognition is a testament to our commitment to excellence and innovation in the dynamic world of marketplace development. Forrester’s report serves as a valuable resource for tech leaders seeking insights into the capabilities […]

Unicorn Spotted!!! Lionel Messi Memorabilia on the Icons Sports Marketplace

In the realm of football collectibles, Lionel Messi memorabilia is a true rarity—a unicorn among football artifacts. Collaborating with Leo Messi Management, our partner Icons created the only Official Messi Signed Merchandise collection of its kind. Just over a week ago, Icons launched this legendary collection on the Icons Sports Marketplace. Each item came with […]