Think your Experience Marketplace is just for standard rewards and points redemption? Think bigger. With the right platform capabilities, you can launch highly exclusive, gated sub-programs that drive massive engagement and elite brand loyalty.
Here is a look at the powerful gating strategies you can run on your marketplace, inspired by how two of our clients are doing it right now:
1. Gate by Co-Branded Partnerships (The IHG Model)
You can restrict high-value experiences to specific credit card holders, driving massive value for your financial partners.
- How it works: IHG One Rewards partners with Mastercard Priceless on their auction platform. Within the marketplace, they feature elite Cardmember collections (like VIP sports or culinary events).
- The Tech: The marketplace simply validates users against an eligibility list provided by the partner, ensuring only verified cardholders can access and bid on these top-tier rewards.
2. Gate by Premium Subscriptions (The Wyndham Model)
You can monetize exclusivity directly by hiding your best rewards behind a paid, premium tier.
- How it works: Wyndham recently launched Wyndham Rewards Insider, a paid subscription model that unlocks top-tier perks.
- The Tech: On their Experience Marketplace, specific high-demand tickets and VIP events are strictly locked. Only verified, paying Insider subscribers are permitted to bid on or buy them.
Unlock the Full Potential of Your Platform
Your marketplace can do so much more than just cash out points. It can be an engine for elite, “exclusive within exclusive” experiences that keep members hooked.
Ready to build this into your own platform?