Next-Level Fan Engagement: Inside the NY Jets EmpowHER Sweepstakes
Digital fan engagement is evolving past standard memorabilia auctions into interactive, value-packed experiences. Case in point: the NY Jets EmpowHER Sweepstakes live on the NFL Auction Marketplace, which smartly blends e-commerce, gamification, and targeted marketing. At its heart, this campaign turns digital participation into real-world impact. Proceeds directly benefit the Jets Foundation’s EmpowHER initiative, raising […]
Launch Exclusive Collections on Your Marketplace
Think your Experience Marketplace is just for standard rewards and points redemption? Think bigger. With the right platform capabilities, you can launch highly exclusive, gated sub-programs that drive massive engagement and elite brand loyalty. Here is a look at the powerful gating strategies you can run on your marketplace, inspired by how two of our […]
Crowd Win: Rallying Fans on NFL Auction Marketplace
Crowd Win, our newest engagement feature, introduces a new way for Marketplaces to turn fan participation into a shared win. By combining the momentum of group buying with the excitement of contest-style rewards, Crowd Win encourages fans to come together to unlock exclusive offers. The NFL recently launched a Crowd Win—live NOW on NFL Auction […]
NFL Auction: How Overtime Bidding Turned $7K into $13,600
NFL Auction recently launched a truly unique playoff experience with an 18-hour auction window, giving fans the chance to travel with the San Francisco 49ers for their Wild Card matchup against the Philadelphia Eagles – including team travel, premium access, and game-day experiences. While the experience itself was incredible, the real story came at the […]
Innovative redemption: How auctions and group-buying transform loyalty
Customer loyalty is a coveted but increasingly elusive outcome for brands. Loyalty programs have long been a cornerstone of customer retention, but with over half of all loyalty memberships in the US now inactive, it’s clear that traditional approaches need a shake-up. Brands that want to stay relevant must offer new ways for customers to […]
Single Page Checkout has arrived!
Sirius XM, one of our oldest partners, has a steady and pragmatic approach to innovation, taking lots of small steps and constantly moving forward. The latest feature enhancement for this program is their one-page checkout for not only their Customer Service Reps, but also web-based customers! Great uptake on both channels and more importantly, this […]
The Denver Broncos Foundation utilizing full multi-seller Marketplace Functionality of the CDi Open Canvas platform
Over the last year, various departments within the Denver Broncos Foundation have slowly been added as sellers in their Marketplace. The most recent include the Broncos Cheerleaders and Marketing + Promotions Department. Sellers manage their own inventory, schedule, and funds allowing independence with all groups leveraging traffic, marketing, advertising, and platform capabilities. Fans now can […]
Jewelry Television (JTV) … Group Buying?!
Group Buying is back! Great to see the Jewelry Television team launch ‘Group Buying’ as part of their dynamic pricing models on JTV.com’s hugely popular JTV Auction Marketplace. The JTV Auction Marketplace is leveraging old-school Groupon methodology. Customers work together to get amazing deals – once enough people commit to the deal, everyone gets the […]
NFL Drew Brees Dream Sports Weekend Charity Sweepstakes
NFL is back at it again with another sweepstakes after their successful fundraiser with Drew Brees and the Ellen Fund! This time around, fans have the unique chance to support the Drew Brees Foundation and celebrate NFL’s 100th season with a dream sports weekend. Proceeds will directly benefit the Brees Dream Foundation – Which focuses on improving the quality […]
IHG adds Chinese Language Option to its Auction ‘Experiences’ Marketplace
We are excited to announce a significant evolution of the IHG Auction ‘Experiences’ Marketplace site – the addition of Chinese language as a user option! Users can navigate, bid and perform transactions on the site from the Greater China Area. We have managed this site with our loyalty partner Points.com for three years but IHG was anxious to engage their Chinese […]