Gen Z, compensating for pandemic-related travel delays, has embraced frequent travel with over half of its adults taking at least three leisure trips in the past year.
Here is a breakdown of Gen Z’s wants from a Rewards Program:
- Flexibility: Gen Z values flexibility in their travel experiences. They prefer loyalty programs that allow them to redeem rewards across a variety of options, including flights, accommodations and unique experiences.
- Instant gratification: Gen Z seeks immediate rewards for their loyalty. They are more drawn to programs that offer instant perks, discounts or access to exclusive events as soon as they engage with the brand.
- Personalization: Highly personalized experiences resonate with Gen Z. They appreciate loyalty programs that use their preferences, behaviours, and past interactions to tailor offers and recommendations.
- Mobile integration: As digital natives, Gen Z travellers expect loyalty programs to be seamlessly integrated into mobile apps. They want to track rewards, make bookings and access their benefits conveniently through their smartphones.
- Experiential rewards: Rather than just points and discounts, Gen Z prefers experiential rewards. This could include unique travel experiences, VIP access to events or collaborations with influencers they admire.
- Ethical and sustainable initiatives: Gen Z prioritizes sustainability and ethical practices. Loyalty programs that align with these values, such as carbon offset initiatives or eco-friendly options, attract their attention.
By offering a one-stop hub for personalized rewards, seamless interactions and instant gratification, Loyalty Marketplaces have the potential to truly captivate and retain the loyalty of this digitally savvy and value-conscious generation.
Join us in shaping the future of loyalty Marketplaces that resonate with Gen Z travellers and beyond!