To empower organizations to grow through flexible, high-impact marketplaces that drive new revenue and deeper engagement.
We help global brands grow by launching marketplaces that increase sales, reach new audiences, and activate new revenue streams. Our flexible technology powers both physical and experiential commerce — giving sellers the tools to scale fast and stay competitive.
To power the future of commerce through the world’s most flexible enterprise marketplace platform.
OpenCanvas lets us build custom enterprise marketplaces tailored to each client’s unique needs. These platforms go beyond traditional storefronts — offering new ways to sell, serve, and scale. Whether you’re expanding product lines, engaging new audiences, or enabling partners to sell, we help you grow faster with confidence.
From the Beanie Baby boom to global enterprise marketplaces, we’ve been powering auctions and online commerce for over two decades.
Founded in 1999 as eDeal.com, Commerce Dynamics has a rich history in eCommerce. Specializing in Auctions and Marketplaces, we deliver enterprise solutions to leading global brands. Explore our timeline to see the clients, innovations, and milestones that define our journey.
1999
eDeal.com is founded in Toronto by Colin Webster and Leon Kuperman as a C2C auction marketplace. Launches Toronto Maple Leafs’ first game-worn jersey auction, beginning a long-standing partnership with Real Sports Auction.
2002
Launches first fully branded NHL Auction Marketplace (now operated by Fanatics); platform transitions to SaaS. Launches Hewlett-Packard B2B Auction Marketplace. Develops early pin-on-pack promotions for Post Cereal and Coca-Cola (cokeauction.ca), paving the way for iCoke.
2003
Releases eDeal Auction Enabler, a customizable auction platform empowering brands to control their marketplace experience.
2004
Launches one of North America’s first B2B Reverse Auctions for Loblaws Procurement.
2005
Raises venture capital from John Albright and Rick Segal. Rebrands as Truition, adding fixed storefront features. Expands executive team: Butch Langlois, Mike Hennessy, Rick Simpson join. Launches MLB Auctions, now the world’s largest baseball memorabilia marketplace.
2006
Acquires German eCommerce company Ageto; opens Jena, Germany office. Key hires: Sirko Schneppe, Christof Sander.
2007
First Canadian company to access eBay APIs. Shuts down original eDeal.com C2C site. Launches Brands4Friends, Europe’s largest fashion flash sale site. Enters loyalty auction space with Points.com; launches SPG Moments, United MileagePlus, Delta SkyMiles auction marketplaces.
2008
Bill Wignall appointed CEO;
David Moore joins as CFO.
2009
Launches North America’s first brand-based social platform for KraftDinner.com.
2010
Truition acquired by CDC Software (now Aptean); operations led by Gary Black and Jason Barr.
2012
Vigorate Loyalty team (Saurabh Soman, Michael Greive, Kevin Smith) acquires Aptean’s eCommerce clients and assets, led by Scott Currie. Reclaims eDeal and Truition brand names. Launches OpenCanvas, one of Canada’s first fully cloud-managed software platforms. Debuts London 2012 Olympic Auction Marketplace with Pursuit 3 and Jon Curleigh.
2013
Michael Do leads launch of official NBA and NFL auction marketplaces.
2014
Vigorate rebrands as Commerce Dynamics (CDi). Launches HostedPCI (Saurabh Soman) for PCI-compliant payments. Introduces Group Buy functionality; early adopters include Corus Entertainment, now used by Jewelry Television.
2016
Begins long-term partnership with Fanatics; rebrands NHL Auctions, launches MLS Auctions. Expands with Snow Commerce into entertainment sector. Creates MiLB Auctions for all 120 minor league teams under MLB Auctions.
2017
Launches Hertz loyalty rewards program in Europe, led by Michael Greive. CDi ranks #96 on Profit 500 Fastest Growing Companies list.
2018
Releases Text Bidding, an OpenCanvas add-on enabling bids via email, web, or SMS-used globally.
2019
Expands globally with F1 Authentics and AFL partnership (via Stack Commerce, SE Products). CDi listed #297 on Profit 500.
2020
Launches localized Auction Marketplaces for IHG One Rewards and Hilton Honors in China.
2021
CDi transitions to a fully remote work model for all employees.
2022
Launches Fanatics Auctions with headless eCommerce architecture, integrating OpenCanvas with Shopify, BigCommerce, Oracle ATG, ShipStation, Yellow Dog, and more. Recognized in Gartner’s 2022 Marketplace Operations Application Guide as a top marketplace technology provider.
2023
In partnership with Pursuit 3, CDi launches Real Madrid’s Official Memorabilia Seat Program, offering fans customizable seats from Santiago Bernabéu Stadium. CDi recognized in Forrester Report for leadership in auction marketplace functionality.
2024
Launches Auction Marketplace for the Boston Bruins.
2025
Returns to original office at 1300 Yonge Street, Toronto, after COVID-era relocation.
1999
eDeal.com is founded in Toronto by Colin Webster and Leon Kuperman as a C2C auction marketplace. Launches Toronto Maple Leafs’ first game-worn jersey auction, beginning a long-standing partnership with Real Sports Auction.
2002
Launches first fully branded NHL Auction Marketplace (now operated by Fanatics); platform transitions to SaaS. Launches Hewlett-Packard B2B Auction Marketplace. Develops early pin-on-pack promotions for Post Cereal and Coca-Cola (cokeauction.ca), paving the way for iCoke.
2003
Releases eDeal Auction Enabler, a customizable auction platform empowering brands to control their marketplace experience.
2004
Launches one of North America’s first B2B Reverse Auctions for Loblaws Procurement.
2005
Raises venture capital from John Albright and Rick Segal. Rebrands as Truition, adding fixed storefront features. Expands executive team: Butch Langlois, Mike Hennessy, Rick Simpson join. Launches MLB Auctions, now the world’s largest baseball memorabilia marketplace.
2006
Acquires German eCommerce company Ageto; opens Jena, Germany office. Key hires: Sirko Schneppe, Christof Sander.
2007
First Canadian company to access eBay APIs. Shuts down original eDeal.com C2C site. Launches Brands4Friends, Europe’s largest fashion flash sale site. Enters loyalty auction space with Points.com; launches SPG Moments, United MileagePlus, Delta SkyMiles auction marketplaces.
2008
Bill Wignall appointed CEO;
David Moore joins as CFO.
2009
Launches North America’s first brand-based social platform for KraftDinner.com.
2010
Truition acquired by CDC Software (now Aptean); operations led by Gary Black and Jason Barr.
2012
Vigorate Loyalty team (Saurabh Soman, Michael Greive, Kevin Smith) acquires Aptean’s eCommerce clients and assets, led by Scott Currie. Reclaims eDeal and Truition brand names. Launches OpenCanvas, one of Canada’s first fully cloud-managed software platforms. Debuts London 2012 Olympic Auction Marketplace with Pursuit 3 and Jon Curleigh.
2013
Michael Do leads launch of official NBA and NFL auction marketplaces.
2014
Vigorate rebrands as Commerce Dynamics (CDi). Launches HostedPCI (Saurabh Soman) for PCI-compliant payments. Introduces Group Buy functionality; early adopters include Corus Entertainment, now used by Jewelry Television.
2016
Begins long-term partnership with Fanatics; rebrands NHL Auctions, launches MLS Auctions. Expands with Snow Commerce into entertainment sector. Creates MiLB Auctions for all 120 minor league teams under MLB Auctions.
2017
Launches Hertz loyalty rewards program in Europe, led by Michael Greive. CDi ranks #96 on Profit 500 Fastest Growing Companies list.
2018
Releases Text Bidding, an OpenCanvas add-on enabling bids via email, web, or SMS-used globally.
2019
Expands globally with F1 Authentics and AFL partnership (via Stack Commerce, SE Products). CDi listed #297 on Profit 500.
2020
Launches localized Auction Marketplaces for IHG One Rewards and Hilton Honors in China.
2021
CDi transitions to a fully remote work model for all employees.
2022
Launches Fanatics Auctions with headless eCommerce architecture, integrating OpenCanvas with Shopify, BigCommerce, Oracle ATG, ShipStation, Yellow Dog, and more. Recognized in Gartner’s 2022 Marketplace Operations Application Guide as a top marketplace technology provider.
2023
In partnership with Pursuit 3, CDi launches Real Madrid’s Official Memorabilia Seat Program, offering fans customizable seats from Santiago Bernabéu Stadium. CDi recognized in Forrester Report for leadership in auction marketplace functionality.
2024
Launches Auction Marketplace for the Boston Bruins.
2025
Returns to original office at 1300 Yonge Street, Toronto, after COVID-era relocation.
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