From frustration to fulfillment: The role of redemption marketplaces in loyalty programs
It’s said that the “only true mistake you can make with your rewards is to let them expire.” But allowing loyalty points to expire is not only bad news for members, but brands too. When loyalty points expire, it can lead to customer dissatisfaction, reduced loyalty, lost revenue for the business, and a negative brand […]
The MiLB Marketplace growth story
In recent years, the concept of ‘networked’ Marketplaces has become a game-changer across various industries. These Marketplaces represent a shift towards interconnected ecosystems where multiple stakeholders come together to create value. A prime example of this transformative approach can be witnessed in the remarkable growth story of the Minor League Baseball (MiLB) Marketplace. At the […]
Aussie Rules Football (AFL) in full playoff mode!
Our partners at StackCommerce not only do a lot of work for AFL teams (stores, auctions) but are hardcore fans! Anthony Richardson – has been in the thick of Carlton Blues all season! Anthony was in-stadium yesterday cheering on his team – BTW – huge crowds 🙂 Game Day Auction Marketplace – Powered by Commerce Dynamics Marketplace Solutions
Marketplaces: uniting brands and elevating loyalty programs
At Commerce Dynamics, we know that Marketplaces are the foundation on which loyalty partnerships are built. The recently announced improvements to the decades-long Citi/AAdvantage credit card is just one program that highlights the immense value that loyalty partnerships can provide. Cardmembers now have more opportunities to earn more AAdvantage miles and loyalty points. They can […]
Elevating Fan Engagement: The Dynamic NFL Marketplace
In a digital age where fan engagement knows no bounds, the NFL and individual teams are embarking on a new era of connection through innovative strategies within the NFL Marketplace. This evolution in engagement is not only expanding the way they interact with fans, but also propelling the fan experience to new heights. We’ve empowered […]
Elevating User Experience: Official Memorabilia Unveils Revamped Marketplace!
We’re thrilled to announce the launch of the revamped Official Memorabilia Auction Marketplace! Get ready for an entirely new level of auction excitement and engagement that is poised to redefine your auction experience. Thanks to Tory, Emma, and our partners at SE Products, we collaborated on giving the entire platform a striking redesign that seamlessly […]
3 reasons to incorporate live commerce capability into your fan site
With a growing number of official sports Marketplaces like NBA, F1, NFL, and MLB, engaging fans and building a loyal community is more important than ever for sports teams, league content creators, and influencers. As traditional forms of interaction continue to evolve, one trend that’s gaining significant traction is live commerce. Live commerce combines the […]
Law enforcement’s role in authenticating baseball memorabilia
A group of law enforcement officers are working as MLB authenticators to preserve the authenticity of baseball collectibles and memorabilia. Major League Baseball has an authentication program which covers all the teams in the league. This was put in place back in the late 1990s when Padres icon Tony Gwynn noticed his signature was being […]
Real-time rewards have the potential to revolutionize the fan experience
In today’s digital age, sports fans are more connected than ever before. They have access to an abundance of content across various platforms and channels. To further engage and reward fans, sports leagues, teams and organizations are exploring innovative ways to provide real-time rewards. These rewards not only enhance the fan experience but also foster […]
How loyalty programs can empower giving
A number of airline loyalty programs now offer members the option to donate their accumulated miles to various charitable causes. This initiative allows travelers to convert their frequent flyer miles into tangible contributions that support important charitable organizations and humanitarian efforts worldwide. By giving back in this way, airline loyalty program members can make a […]
