Loyalty as Access: A Few Takeaways from The New York Times
A recent piece from The New York Times highlighted a clear shift in loyalty strategy: points are no longer the headline — access is. Airlines, hotels, and credit card brands are using loyalty currency to unlock backstage tours, major sporting events, and other once-in-a-lifetime experiences. The value isn’t just in what members redeem. It’s in […]
Baker Mayfield Sets My Cause, My Cleats Auction Record
Tampa Bay Buccaneers quarterback Baker Mayfield once again showed how impactful athletes can be off the field. Baker’s 2025 My Cause, My Cleats custom cleats drew a record-breaking $43,010 bid on NFL Auction Marketplace, the highest ever in the campaign’s history. The total surpasses Joe Burrow’s previous record of $35,150, set in 2021, signalling continued […]
Jamie Brenzel
The team at CDi was saddened to hear about the passing of Jamie Brenzel. He was instrumental in the founding of eDeal (the original parent company of Commerce Dynamics) and served as its President from 2000–2002, during the peak of the dot-com era. Jamie was a family man and a serial entrepreneur, founding a number […]
Braves Country Night: Live Event Marketplace in Action
As part of Braves Fest, the Atlanta Braves Foundation hosted Braves Country Night at Truist Park, an exclusive, high-energy gala that kicked off the 2026 season. With live music, great food, player appearances, and even a bar set up inside the Braves locker room, the night delivered a memorable fan experience in support of the […]
Going for Gold: Turning Olympic Energy Into Engagement
With the 2026 Winter Olympic Games in Milano-Cortina underway and LA 2028 on the horizon, brands have a rare opportunity to connect with global audiences at a moment of peak passion and attention. The goal isn’t just to sponsor the Games – it’s to activate fans around them. The Marketplace Advantage Loyalty programs like Hilton […]
NFL Auction: How Overtime Bidding Turned $7K into $13,600
NFL Auction recently launched a truly unique playoff experience with an 18-hour auction window, giving fans the chance to travel with the San Francisco 49ers for their Wild Card matchup against the Philadelphia Eagles – including team travel, premium access, and game-day experiences. While the experience itself was incredible, the real story came at the […]
AHL Authentic Launches Hockey Fights Cancer™ Charity Auction
AHL Authentic has kicked off its annual Hockey Fights Cancer™ charity auction—a highlight of its Marketplace each year. Fans can now bid on a strong lineup of NHL and AHL jerseys—including game-worn, signed, and collectible pieces—with all proceeds going directly to Hockey Fights Cancer™. The first wave of items closes this Friday, with additional items […]
NFL Auction’s ‘My Cause My Cleats’ Initiative Makes an Impact
NFL is making waves with its My Cause My Cleats initiative, a player-led movement where players, coaches, media personalities, and staff wear custom-designed cleats to shine a spotlight on the causes they care about most. Fans can now bid on all of the kicks on NFL Auction Marketplace, where 100% of Auction proceeds benefit the […]
Broadway’s Point System: Audience Rewards Launches
We’re excited to announce the launch of Auctions for Audience Rewards, part of a larger program managed by our partners at Capillary. Audience Rewards, Broadway’s official loyalty program, is kicking things off with their very first auction item — giving members a new way to put their hard-earned ShowPoints to work. While the Marketplace is […]
MLSE Leafs Golf Day and…steaks?
Earlier this week, our team headed out to the Leafs & Legends Charity Golf Classic at Rattlesnake Point Golf Club to support the Maple Leaf Sport & Entertainment (MLSE) Foundation and the Real Sports Auction Team. It was a gorgeous day on the course and great to see the Leafs players having a blast playing something other […]