SponsorUnited report ranks Commerce Dynamics as #1 in Pro-Sports IT services category

We’ve claimed the top spot in SponsorUnited’s ‘Technology Marketing Partnerships Report 2023’ for IT/Network Services Firms! Commerce Dynamics edged out other major players like Cisco Systems, Relo Metrics, Extreme Networks, and CDW. The report analyzed brand sponsorships, endorsements and social engagement across the sports technology industry. It encompassed over 1,300 brands, 5,250 assets, and 11,000 […]

CDi attends the 2024 AHL All-Star Game in San Jose

Many thanks to the folks at the AHL – Sean Smith, Sean Lavoine, & Chris Nikolis – for the invite to this year’s All-Star festivities hosted by the San Jose Barracuda.  A great turnout at a great event despite uncooperative weather 🙂 AHL Authentic – Powered by Commerce Dynamics Marketplace Solutions

Red Bull racing simulator auction raises $225,000 for spinal cord injury research

A one-of-a-kind Red Bull racing simulator signed by three-time World Champion Max Verstappen has sold at auction for an incredible $225,000, making it one of the largest charity auction items sold by Red Bull Racing and F1 Authentics.  Uniquely, the simulator is constructed using official CAD data to accurately recreate the RB18 cockpit, complete with […]

CDi takes on the Sports Licensing and Tailgate Show in Vegas! 

A couple of our team members, Kevin and Grace, recently attended the Sports Licensing and Tailgate Show in Las Vegas. The event, renowned for bringing together industry leaders, enthusiasts, and cutting-edge products, provided an invaluable platform for Commerce Dynamics to stay at the forefront of the latest trends in the sports arena & connect with […]

Levelling up the in-stadium experience for the modern fan

Attending a live sporting event used to be the pinnacle of fan engagement. I vividly remember the first time I stepped into what is now Scotiabank Arena, the energy was electrifying, and the atmosphere was unbeatable. But in recent years, I’ve noticed a shift as viewing habits have changed and younger generations crave more interactivity. […]

WWE Royal Rumble is Coming Soon!

WWE Marketplace/Fanatics is being leveraged by Charity Connor’s Cure to raise money, by empowering fans to bid for a chance to meet a legend and sit in Triple H’s seats at the Royal Rumble! Bidding has already surpassed $40,000. Ahhh we love it when Official Sports Marketplaces are utilized for positive charitable fundraising!  WWE Marketplace & […]

Are you giving Gen Z travellers what they want?

Gen Z, compensating for pandemic-related travel delays, has embraced frequent travel with over half of its adults taking at least three leisure trips in the past year. Here is a breakdown of Gen Z’s wants from a Rewards Program:  By offering a one-stop hub for personalized rewards, seamless interactions and instant gratification, Loyalty Marketplaces have […]

Deepening connections through athlete loyalty collaborations

Rookie NFL quarterback C.J. Stroud recently teamed up with Lockerverse to launch an exclusive, limited-edition snapback hat personalized with his signature number and logos. Initiatives like this demonstrate how individual athletes – not just major teams and leagues – are leveraging creative partnerships to engage loyal supporters. By co-designing caps, apparel and collectibles, players forge […]

Beyond flights: the case for flexible airline loyalty redemptions

As airline loyalty programs grow rapidly in popularity, a coalition of groups is advocating for points to be used towards more sustainable purchases than simply more flying. Diversifying redemption to include eco-options could strike a balance. Qantas Airways has already introduced the “Qantas Future Planet” initiative, allowing members to use their frequent flyer points to […]

‘The State of Sports Fan Engagement 2023’: 5 key takeaways

In an era where sports fans crave diverse content, innovation is key. Beyond traditional coverage, sports organizations must cater to this insatiable appetite by delivering interactive experiences, VR broadcasts, and personalized content. ‘The State of Sports Fan Engagement 2023’ report gives some clues as to where sports fan engagement is headed in the coming years […]