MLB attendance and engagement reach new highs in 2023
Major League Baseball has seen a resurgence in fan engagement and attendance in 2023, reaching levels not seen since 2017. Average game attendance across the league increased by 5% compared to 2022, the largest year-over-year jump in over a decade. This reversal of a years-long downward trend in attendance is a welcome sign for MLB, […]
YouTube phenomenon MrBeast partners with the NBA’s Charlotte Hornets in groundbreaking jersey deal
In an unprecedented move, YouTube superstar MrBeast has partnered with the NBA’s Charlotte Hornets to feature his chocolate brand Feastables on the team’s jerseys. This marks the first time a digital content creator has brokered a jersey sponsorship deal with an NBA franchise. MrBeast, whose real name is Jimmy Donaldson, boasts over 188 million YouTube […]
Yes Cricket – the ICC World Cup no less!
My partner + CTO Saurabh Soman loves cricket. After years of providing a platform and services to every other sport on the planet (e.g. NFL, MLB, NBA, NHL, F1) his wish has finally come true 🙂 Our partners in Australia (SE Products/Official Memorabilia ) manage the memorabilia & collectibles for the ICC World Cup – auctions are now live! Official Memorabilia Auctions – Powered by Commerce Dynamics […]
The open loyalty economy: How Web3 creates value for customers and brands
Loyalty programs have long been a staple of customer retention for major brands. However, many suffer from lack of usage, resulting in billions of dollars in lost value from unused points and frustrated customers. Web3 technologies like NFTs and tokenization are beginning to potentially disrupt traditional loyalty by putting control back in the hands of […]
Two-way sensation Ohtani’s jersey encapsulates special season
Shohei Ohtani’s game-worn jersey in June, 2023 recently fetched an impressive $60,200 at auction (sold on the MLB Auction Marketplace, powered by Commerce Dynamics) the highest price paid for an Angels jersey this season. This was no ordinary jersey, it encapsulated a remarkable chapter in Ohtani’s historic two-way campaign. In the tie between the Cubs […]
Formula1 (F1) Marketplace: the art of compelling storytelling
The importance of compelling storytelling in an online Marketplace cannot be overstated. While product information is essential, it’s the stories that truly connect with customers and create a lasting impact. F1 Authentics, the official F1 memorabilia Marketplace, excels at using compelling storytelling to deeply engage fans. Their strategic approach holds key insights for marketplaces seeking […]
Loyalty points directed to timely charitable causes- Hawaiian Wildfires
As we’ve already highlighted – and will continue to discuss on our blog – many brands are integrating charitable donations into their customer loyalty programs and Sports Marketplaces. This makes it easy for loyal customers to give back to causes they care about. Hawaiian Wildfire Relief: Southwest Airlines recently ran a campaign encouraging its Rapid […]
The role of Experience-based Marketplaces in Hotel co-branding
Co-branded hotel credit cards offer consumers exclusive benefits and rewards tailored to the brands they love. According to a recent Auriemma Group study, these specialized perks – especially experience-based rewards – inspire hotel card acquisition, usage and loyalty. The study found that 60% of credit cardholders say experience-based benefits make them more interested in applying […]
Embracing personalization in Loyalty Marketplaces to drive customer engagement
“Static offers aren’t working anymore. Personalization is taking over, and brands need to embrace the idea of developing a living loyalty profile to drive positive experiences and emotional connections.” Not our words, but that of Adrian Trzaskus of Deloitte, made during a discussion on current customer loyalty industry trends. One way that brands can deliver […]
Fueling engagement in loyalty programs
Loyalty programs are key to customer satisfaction and retention. Yet despite this, consumers around the world have notched up $48 trillion in unspent loyalty points. So what’s the solution? We think that offering creative new ways to earn and redeem points is key to maintaining an active, engaged membership base. By getting innovative with point […]
