CDi spent a great couple of days in Chicago trying to find the intersection of Loyalty and Blockchain at the Loyalty Live 2018 conference. We were excited to see a range of speakers discussing the impact of integrating Blockchain technology and cryptocurrencies into the loyalty vertical. One of the speakers was former Vigorate Digital alumni Emily Cornelius! It was also fun to reconnect with fellow Canucks and loyalty pioneers Steve Allmen and Michael Konikoff. Finally, we of course, squeezed in some time to hear Don Sheluga from Hertz remind his panel of the many challenges faced with integrating new technologies into mature industries.