Attending a live sporting event used to be the pinnacle of fan engagement. I vividly remember the first time I stepped into what is now Scotiabank Arena, the energy was electrifying, and the atmosphere was unbeatable. But in recent years, I’ve noticed a shift as viewing habits have changed and younger generations crave more interactivity.
With the rise of streaming and ever-improving at-home setups, teams must think beyond the status quo to get fans off the couch. To attract the modern fan, the in-venue experience needs a serious upgrade powered by immersive technology. They want a stadium experience where technology removes pain points and unlocks new dimensions of insight and access. Marketplaces can extend participation and engagement beyond the confines of the stadium, to deliver a complete fan experience.
Unlocking immersive possibilities
Imagine augmented overlays displaying real-time player stats right before your eyes. Or donning AR glasses to view instant replays and highlights from all angles. How about voting on hype videos to pump up the crowd? Or playing predictive games where you choose the next scorer for a chance to win signed gear?
Integrating mobile video, augmented reality (AR) and virtual reality (VR) into the stadium opens up boundless possibilities for enjoyment, engagement and personalization. Fans could access multiple camera feeds with minimal latency, so they never miss a moment. AR transformations turn the venue into a dynamic canvas for gaming, merchandise offers and targeted promotions.
The Tennessee Titans are one team already innovating in this area. They use their stadium jumbotron to promote memorabilia available for purchase or auction to fans in real-time via the Titans Sports Marketplace. Interested buyers can simply scan a QR code with their phone to place a bid, and pick up items on the way out if they win.
The stadium of the future promises much more – chat with us today to see how your organization can take your fan engagement to new heights!