We love seeing our clients push the envelope on what a fan engagement moment can look like—and the Toronto Blue Jays are doing just that.
Right now, the Jays Care Foundation’s Broadcast Auction is underway on the Jays Marketplace, offering fans the chance to bid on over 50 exclusive auction packages in support of an incredible cause. From autographed memorabilia to once-in-a-lifetime experiences, this is one of the most anticipated charitable events of the year for Blue Jays fans.
But what really sets this initiative apart is how the Blue Jays have seamlessly integrated their Marketplace into the live game and broadcast experience. During the Blue Jays vs. Yankees matchup on July 22, fans watching at home on Sportsnet and those inside Rogers Centre will see QR codes on their TVs and the stadium’s jumbotron, making it effortless to jump into the Marketplace and start bidding/buying. Whether you’re in the stands with thousands of fellow fans or on your couch at home, the excitement of the Marketplace with experiences up for auction is just a quick scan away.
It’s a perfect example of how forward-thinking teams are using digital Marketplaces to blend live sports, broadcasting, and charitable impact. Even better, every dollar raised supports Jays Care’s mission to deliver baseball-for-development programs that empower kids across Canada to build life skills, get active, and reach their full potential.
Want to see it in action? Check out the Broadcast Auction, live now and closing at 9 PM on July 22. We’re proud to support the Blue Jays, MLB, and the Jays Care Foundation as they continue to innovate on what fan engagement can be, both in the stadium and beyond.
Toronto Blue Jays Auction Marketplace—Powered by Commerce Dynamics Marketplace Solutions
