Last week, several members of our team attended AI Evenings TO: Unlocking the Power of AI in Sports and Live Entertainment. The event featured Ryan Khurana, Lead of AI & Machine Learning at MLSE (Maple Leaf Sports & Entertainment) — the organization behind Toronto’s biggest teams like the Leafs, Raptors, Argos, and TFC. Ryan shared a fascinating look at how AI is elevating everything from fan experiences to venue operations.
From dynamic pricing models to AI-driven social clips that keep fans engaged, it’s clear that AI is reshaping every corner of the sports and entertainment world.
A few quick takeaways:
Smarter crowd planning: MLSE is using AI to forecast attendance with impressive nuance, factoring in things like player injuries or competing events across the city. It helps them fine-tune staffing, security, and operations to ensure every game runs smoothly.
Faster, tailored content: They’ve also tapped into AI to crawl hours of video and tag key moments automatically. That means quicker highlight reels and more personalized content for fans, keeping them engaged well beyond the final whistle.
We’re constantly exploring how tech can transform fan engagement and growth for our clients, and events like this inspire us with fresh ideas to create Marketplaces that connect fans with moments and memorabilia they love.
