Tampa Bay Buccaneers quarterback Baker Mayfield once again showed how impactful athletes can be off the field. Baker’s 2025 My Cause, My Cleats custom cleats drew a record-breaking $43,010 bid on NFL Auction Marketplace, the highest ever in the campaign’s history.
The total surpasses Joe Burrow’s previous record of $35,150, set in 2021, signalling continued growth in both fan engagement and charitable giving through player-worn memorabilia.
Proceeds from the sale benefit the Baker & Emily Mayfield Foundation, reinforcing how athlete-driven storytelling, authentic causes, and premium game-used assets can converge within a powerful digital Marketplace.
It’s another clear example of how purpose-led campaigns and Marketplaces are redefining fundraising at scale.
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