The NFL has started using combo auctions, where specific game tickets and related memorabilia are bundled together and sold under a single listing on the NFL Auction Marketplace. Football fans now have the chance to see a game and come away with a tangible memory in the form of a jersey, football or helmet.
It’s no surprise that combo auctions have been a success for NFL. They give brands the ability to engage and excite fans with a more memorable and unique customer experience.
The potential combinations are endless. Imagine a clothing brand listing tickets to a fashion show bundled with an exclusive version of a dress they are offering. Envision a winery listing a weekend trip to their estate bundled with a rare bottle of wine.
If you have an idea for a combo auction and would like to explore it, we’re here to listen.
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