Prior to their All-Star Game in Utica, New York, on Friday, Jan. 29, 2018, it was announced that Commerce Dynamics Inc. has partnered with The American Hockey League (The AHL) as the “Official Auction Provider” of the AHL Authentic Program located at https://www.ahlauthentic.com. The Commerce Dynamics OpenCanvas platform will be used exclusively on all league-generated auctions, including the Ace Bailey Children’s Foundation Charity Auction, 2018 AHL All-Star Classic and 2018 Calder Cup Final Auctions.
“Commerce Dynamics is the industry leader in providing fully branded auction marketplaces to sports leagues in North America. We are excited to partner with them on AHL Authentic,” said Christos Nikolis, executive vice president of marketing and business development for the AHL. “Hockey fans and collectors will have a great customer experience as they bid on unique game-used AHL items. We look forward to working with Commerce Dynamics and strengthening our partnership in the future.”
“Commerce Dynamics’ marketplace platform provides mobile, desktop and multi-seller capability that drives fan engagement and generates significant revenue for the league,” said Kevin Smith, senior partner at Commerce Dynamics. “We are proud that the AHL chose our platform and we are confident they will see the same results as the auction marketplaces we currently manage, including MLB, NHL, NBA, CHL, WWE and others.”
About the AHL
In operation since 1936, the American Hockey League continues to serve as the top development league for the players, coaches, managers, trainers, executives and broadcasters of all 31 National Hockey League teams. More than 88 percent of today’s NHL players are American Hockey League graduates – including stars such as P.K. Subban, Brent Burns, Braden Holtby, Claude Giroux and Jamie Benn – and more than 100 honored members of the Hockey Hall of Fame developed in the AHL – among them Johnny Bower, Terry Sawchuk, Larry Robinson, Patrick Roy and Brett Hull.
About Commerce Dynamics
Commerce Dynamics are the world leaders in providing SaaS auction marketplaces for professional sports. While Commerce Dynamics also manages loyalty and other specialized e-commerce applications, Commerce Dynamics (www.commercedynamics.com) builds, manages and supports virtually every sports league in North America – including:
- Major League Baseball
- National Football League
- National Basketball Association
- Fanatics – National Hockey League
- World Wrestling Entertainment
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