Fanatics ‘Headless’ Auctions now LIVE

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Members of the CDi team were recently at the Fanatics Authentics headquarters in Miramar, Florida to celebrate the launch of the new Fanatics Headless Auctions. This is the world’s first enterprise auction solution seamlessly integrated into the family of e-commerce sites.

To date, the Fanatics Authentics team has successfully launched the program into multiple Fanatics sites including itself, WWE Shop, LIDS, MLS, and Fansedge.

This year-long project broadens Fanatics’ e-commerce capabilities by fully integrating auctions into ANY of their thousands of Shop sites. Not only are the items in each Shop site in auction format, but they are personalized to the Shop site itself (ie – a Gretzky auction item will flow to the LA Kings Shop). This is a marriage of the trusted Fanatics e-commerce experience, with a little auction zest added to the buyer experience!

Thanks to the crew at Fanatics Auctions including Ryan Hausman, Vangelis Lazardis, Rani Morales, Deepak Prakash, and Andres Yepez for pioneering a new solution while growing the day-to-day Fanatics Authentics business simultaneously. Also, a ‘shout out’ to our CDi crew including Reggie, Ajay, and Wiane for their long hours bringing this new product to life. 

For certain e-commerce retailers this new ‘headless solution’ can fundamentally change how they incorporate new and exciting formats such as auctions, group buys, contests, or subscriptions into their e-commerce ecosystem – all powered by Commerce Dynamics. 

Fanatics ‘Headless’ Auction Marketplace  – Powered by Commerce Dynamics Marketplace Solutions

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