TORONTO, MAY 12 – Maple Leafs Sports and Entertainment (MLSE) has been running their extremely successful Real Sports Auction Marketplace for three years. Utilizing the world’s leading Auction Marketplace software from Commerce Dynamics, this year, MLSE has pushed the envelope with a complete sales integration into Yellow Dog Software. Yellow Dog is MLSE’s ‘in-house’ retail inventory management system provider.
As the program has grown exponentially the requirement to flow inventory easily and quickly into the Marketplace became of critical importance. Inventory and order management with Yellowdog as the chosen vendor solved the inventory flow issue. As a necessary complement to the growth in inventory sales, a speedy method to deal with refunds became an essential ingredient to continued marketplace growth. The Yellowdog software integrated into the Commerce Dynamics marketplace software enables administrators to rapidly refund where required.
MLSE is now able to push all completed auction sales into Yellow Dog Inventory giving them up-to-date information on auction inventory and sales across all their channels. Glenn Knight, Senior Manager, Retail Sales said that the integration “allows us to ensure that the best selection of memorabilia is immediately available to our fans, including fast and efficient payment and delivery. The integration will save time and provide real-time data and order management with all our other retail channels.”
Jay Livingood, CEO of Yellow Dog Software says “This integration will not only improve the Hockey Fan experience on the Real Marketplace, but also empower other Sports Franchises to add an integrated auction marketplace and inventory management system all in one fell swoop.”
“Yellow Dog inventory management expertise in conjunction with our Gartner-recognized Auction Marketplace software makes us a powerful new revenue tool for Professional Sports Teams,” said Kevin Smith, senior partner at CDi.
Maple Leaf Sports & Entertainment Ltd. (MLSE) is Canada’s preeminent leader in delivering top-quality sports and entertainment experiences to our fans. MLSE is one of North America’s leading providers of exceptional experiences. It is the parent company of the National Hockey League’s Toronto Maple Leafs, the National Basketball Association’s Toronto Raptors, Major League Soccer’s Toronto FC, the Canadian Football League’s Toronto Argonauts, and development teams with the Toronto Marlies (American Hockey League), Raptors 905 (NBA G League) and Toronto FC II (MLS NEXT Pro League). MLSE owns and/or operates all of the venues its teams play and train in, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. MLSE also provides fans in Toronto with incredible live music and entertainment events. MLSE strives to deliver championships to our city and our fans and bring the world to its feet.
About Commerce Dynamics
Commerce Dynamics help organizations build their own Marketplaces. Our enterprise end-to-end Marketplace platform, called ‘OpenCanvas’ powers iconic brands and international entities that span different industries and sectors. OpenCanvas is the premiere Marketplace solution for the Sports world. This includes powering teams and leagues like the NBA, F1, NHL, MLB, Aston Villa, NFL, UEFA Foundation, Toronto Raptors, and LA Rams. Commerce Dynamics is proud to be partnered with some of the most historic sporting franchises and companies around the globe.
About Yellow Dog Software
Yellow Dog Software offers a full-featured back-office retail inventory system to handle the merchandise needs of sports teams, resorts, hotels, clubs, and other hospitality & sports operations. The flagship product – Yellow Dog Inventory – integrates seamlessly to leading point of sale and accounting.