Next-Level Fan Engagement: Inside the NY Jets EmpowHER Sweepstakes
Digital fan engagement is evolving past standard memorabilia auctions into interactive, value-packed experiences. Case in point: the NY Jets EmpowHER Sweepstakes live on the NFL Auction Marketplace, which smartly blends e-commerce, gamification, and targeted marketing. At its heart, this campaign turns digital participation into real-world impact. Proceeds directly benefit the Jets Foundation’s EmpowHER initiative, raising […]
Busy Week in Chi-Town (Not Including Lollapalooza)
Kevin had a GREAT week in Chicago! First up was the 2026 United Soccer League (USL) Revenue Summit alongside our partners Snow Commerce, an annual gathering where league leaders and corporate partners collaborate on commercial growth and fan engagement strategy. Next, I spent a couple of days at The National, the largest sports collectible show […]
Launch Exclusive Collections on Your Marketplace
Think your Experience Marketplace is just for standard rewards and points redemption? Think bigger. With the right platform capabilities, you can launch highly exclusive, gated sub-programs that drive massive engagement and elite brand loyalty. Here is a look at the powerful gating strategies you can run on your marketplace, inspired by how two of our […]
The Gold Standard, Digitized: Inside the New MeiGray Marketplace
In the world of sports memorabilia, MeiGray is more than a brand—it is the definitive word on authentication. When you hold a MeiGray-authenticated jersey, you are holding a piece of history. To match the legitimacy and prestige of their physical operation, MeiGray sought to evolve their digital presence into a world-class marketplace hub. Commerce Dynamics […]
World Series Bound! A Game 7 to Remember
Members of the CDi team had the incredible opportunity to attend Game 7 of the American League Championship Series and witness our very own Toronto Blue Jays punch their ticket to the World Series for the first time in over 30 years! A huge thank-you to our friends at Major League Baseball for making this […]
Product Launch: Alaska Mileage Plan™ Unlocked
Big news! Mileage Plan Unlocked is now live! Building on the successes of Alaska’s previous auction experience platform, Mileage Plan Unlocked features exclusive auction and buy now events and experiences. With a sleek design, modern layout, and personalized suggested listings, the new site is driving more traffic and conversions than ever. Huge shoutout to the […]
Elevating User Experience: Official Memorabilia Unveils Revamped Marketplace!
We’re thrilled to announce the launch of the revamped Official Memorabilia Auction Marketplace! Get ready for an entirely new level of auction excitement and engagement that is poised to redefine your auction experience. Thanks to Tory, Emma, and our partners at SE Products, we collaborated on giving the entire platform a striking redesign that seamlessly […]
Blue Jays Marcus Stroman auctions off Humbolt Broncos hat.
On Friday April 6th 2018, 15 players, including members of the Humboldt Broncos Hockey community, tragically lost their lives. On April 7th 2018, Toronto Blue Jays pitcher Marcus Stroman wore a hat with “Humboldt Broncos” and “SK” written on the side while he took to the mound. Up now until April 15th you can bid on the […]
NBA All Star 2018
Many thanks to the NBA Auction team for the hospitality! A great weekend in Los Angeles for 2018 All Star Game. Kevin Smith and Jon Curliegh our Olympic/Rugby World Cup partner attending the skills competition Saturday night.
Star Wars Banner Auctions
Black Friday and Cyber Monday were big days for Star Wars Authentics, the action continues as they auction a number of rare signed banners from Star Wars Celebration held earlier this year in Florida. The banner auctions can be seen at starwarsauthentics.com hosted by Commerce Dynamics, Auction Marketplace Solutions. The new Star Wars movie “The Last Jedi” is scheduled to premier December 15th.