Fanatics Fest in NYC was high-voltage energy from start to finish, and huge congratulations to our partners at Fanatics for putting on such a phenomenal, high-energy event! Hundreds of thousands of fans, collectors, and industry insiders packed the floor for a massive weekend of innovation in fan experience.
Between hundreds of trading card dealers and high-impact activations from the NFL, MLB, NHL, MLS, F1, WWE, UFC, Call of Duty, and FIFA, the energy was unmatched. One of our own team members was on the ground supporting our partners and soaking in the surreal atmosphere.
Supporting the NFL Foundation + Sweepstakes
Beyond the star power, the biggest highlight was supporting our partners live on the show floor. Building on our work powering NFL Auction, we were thrilled to support the NFL Foundation team at their booth as they generated incredible hype around their marquee activation.
The booth was buzzing for the NFL Foundation Super Bowl LXI Ticket Sweepstakes, created in support of the NFL Legends Community and its mission to embrace and connect former players.
The setup is simple for fans:
- How to Enter: Choose a tier to purchase a set package of entries (from 1 entry up to 150 entries), with proceeds directly supporting the cause.
- The Grand Prize: Two (2) tickets to watch Super Bowl LXI live at SoFi Stadium plus accommodations.
- Still Active: The excitement didn’t end on the floor; the sweepstakes are still live right now for 3 more days!
The Power of Marketplace Tech at Live Events
Events like Fanatics Fest prove just how powerful Marketplace solutions are as an engine for live conventions.
Whether it’s driving real-time digital activations at a booth or extending the excitement far beyond the event space, integrated marketplace technology bridges the gap between physical fan experiences and long-term digital engagement.
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