NFL Auction recently launched a truly unique playoff experience with an 18-hour auction window, giving fans the chance to travel with the San Francisco 49ers for their Wild Card matchup against the Philadelphia Eagles – including team travel, premium access, and game-day experiences.
While the experience itself was incredible, the real story came at the finish line.
All auctions on our Marketplaces include Overtime Bidding, which automatically extends the auction by five minutes if a bid is placed in the final five minutes. This continues until bidding activity stops – ensuring competitive buyers don’t lose out due to timing alone.
For this NFL experience:
- The leading bid in the final minutes was $7,000
- The auction went into 15 minutes of Overtime Bidding
- The final winning bid landed at $13,600
That’s $6,600 in incremental revenue driven purely by overtime bidding.
We’ve seen this success time and time again across clients. By way of example, on NHL Auctions, a hockey card saw dramatic gains, jumping from roughly $2,500 at close to $8,000 after overtime bidding – nearly quadrupling its value.
The Takeaway: Overtime Bidding unlocks true demand, fuels competition, and maximizes revenue. Whether it’s a once-in-a-lifetime experience or a coveted collectible, Overtime Bidding ensures you don’t leave money on the table.
Sometimes the biggest wins happen after the clock hits zero!
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