Marketplaces: uniting brands and elevating loyalty programs
At Commerce Dynamics, we know that Marketplaces are the foundation on which loyalty partnerships are built. The recently announced improvements to the decades-long Citi/AAdvantage credit card is just one program that highlights the immense value that loyalty partnerships can provide. Cardmembers now have more opportunities to earn more AAdvantage miles and loyalty points. They can […]
3 reasons to incorporate live commerce capability into your fan site
With a growing number of official sports Marketplaces like NBA, F1, NFL, and MLB, engaging fans and building a loyal community is more important than ever for sports teams, league content creators, and influencers. As traditional forms of interaction continue to evolve, one trend that’s gaining significant traction is live commerce. Live commerce combines the […]
Law enforcement’s role in authenticating baseball memorabilia
A group of law enforcement officers are working as MLB authenticators to preserve the authenticity of baseball collectibles and memorabilia. Major League Baseball has an authentication program which covers all the teams in the league. This was put in place back in the late 1990s when Padres icon Tony Gwynn noticed his signature was being […]
Real-time rewards have the potential to revolutionize the fan experience
In today’s digital age, sports fans are more connected than ever before. They have access to an abundance of content across various platforms and channels. To further engage and reward fans, sports leagues, teams and organizations are exploring innovative ways to provide real-time rewards. These rewards not only enhance the fan experience but also foster […]
How loyalty programs can empower giving
A number of airline loyalty programs now offer members the option to donate their accumulated miles to various charitable causes. This initiative allows travelers to convert their frequent flyer miles into tangible contributions that support important charitable organizations and humanitarian efforts worldwide. By giving back in this way, airline loyalty program members can make a […]
How time makes a difference in the memorabilia space
History tells us that as time goes on, the value of sports memorabilia goes up (or down, depending on the item). In fact, item value can soar in a relatively short period of time, depending on the circumstances. We saw that recently with the Kobe Bryant floor piece, which tripled in value in just four […]
VR Headsets: Unveiling a New World of Sports Experiences for Fans
Virtual reality is slowly finding its place in the world, but it can’t come quick enough for sports fans. The tech harbors the potential to allow them to make the shift from mere spectators to co-participants in the game they love. With VR headsets, fans can find themselves virtually sitting in the best seats of […]
6 of the strangest team assets to become must-have collectibles
The world of sports memorabilia is as diverse as the fans who collect it. While traditional items like jerseys and autographed balls hold timeless appeal, the eccentric side of sports collecting has given rise to a range of strange and unexpected must-have assets. From seemingly mundane objects to quirky remnants of the game, here are […]
Prepare your Auction Marketplace Business Case
Download your copy of our business case checklist and use insights from some of the world’s most successful Marketplaces to begin planning for your Marketplace! Understand the 3 vital aspects of a thriving Marketplace program. Prepare the information you need to understand the revenue and fundraising opportunity in launching your own platform. Provide your stakeholders […]
Sports Marketplace Playbook
Think you don’t have enough assets to launch a Marketplace? Think again! Download your copy of our Sports Marketplace Playbook whitepaper by filling in the form below and… See how literal would-be landfill has been transformed into memorable fan engagement. Draw inspiration from novel experiences and never-seen before collectible collaborations. Explore how sports icons have […]