Total Wine Launches Discovery Membership Program

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Total Wine has officially launched their monthly wine membership & subscription program on our OpenCanvas platform. Total Wine’s membership program is helping them acquire new customers, build loyalty with existing customers and generating a more nuanced understanding of their buyer’s taste and price preferences.  

Special thanks to our CDi team, led by Meghan, Rahul and Ajay, for launching this innovative program. Ongoing subscriptions and ‘pick up’ in store illustrate another significant evolution for our technology, all with an eye to helping clients ‘grow differently’.  

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