Beyond flights: the case for flexible airline loyalty redemptions
As airline loyalty programs grow rapidly in popularity, a coalition of groups is advocating for points to be used towards more sustainable purchases than simply more flying. Diversifying redemption to include eco-options could strike a balance. Qantas Airways has already introduced the “Qantas Future Planet” initiative, allowing members to use their frequent flyer points to […]
‘The State of Sports Fan Engagement 2023’: 5 key takeaways
In an era where sports fans crave diverse content, innovation is key. Beyond traditional coverage, sports organizations must cater to this insatiable appetite by delivering interactive experiences, VR broadcasts, and personalized content. ‘The State of Sports Fan Engagement 2023’ report gives some clues as to where sports fan engagement is headed in the coming years […]
Greenifying loyalty programs with an eco-friendly Marketplace
Loyalty programs can incentivize customers to make eco-friendly purchasing decisions. But you need to ensure you’ve got a Marketplace that enables them to easily make those green choices! Here are some of the ways that well-designed loyalty programs can benefit the planet: Reward sustainable purchase choices Rewarding sustainable purchases is one of the most direct […]
A Home Run for MiLB Holliday’s Jersey
‘Tis the season for both the holidays and Holliday fever! Jackson Holliday, the standout #1 prospect in MiLB, continues to mesmerize fans with his skills. Playing for the Delmarva Shorebirds, he’s become a sensation in the baseball world. In a recent auction on MiLB’s Sports Marketplace, 28 bids poured in for Jackson’s game-worn home jersey, […]
The rise of the on-demand sports fan
A new category of sports enthusiasts is emerging, driven by on-demand access, cultural connectivity, and technology-fueled engagement. Dubbed the “on-demand fan,” research suggests this group now represents over 60% of current sports viewership moments – making them a primary audience for Marketplace owners. While traditional fans remain, new genres of supporters are exploring cultural dimensions […]
Behind the scenes of sports memorabilia authentication
Owning your own Marketplace drives credibility. Official Marketplaces carrying authentic memorabilia enhance a league or team’s reputation. If fans and consumers purchase fake memorabilia ostensibly from a league or team, it erodes trust and diminishes the perceived value of the program. Implementing robust authentication measures for memorabilia is essential to protect the league, team, Marketplace, […]
Experiences Over Points/Miles Earnings: The New Loyalty
A new McKinsey report reveals experiences now account for three of the top five drivers of loyalty for travel brands. Past positive adventures also have the biggest influence on customers’ desire to spend more with a company in the future. This indicates that while points and elite tiers served a transactional purpose, curating incredible memories […]
Titans and Broncos ‘My Cause My Cleats’ Initiatives Shine
The Titans and Broncos are making waves with their ‘My Cause My Cleats’ campaigns, setting a great example within our network. These initiatives highlight players’ community impact by auctioning custom cleats and sneakers, with 100% of proceeds benefiting designated charities. The Broncos’ program celebrates players’ community work, while the Titans have a longstanding tradition of […]
Real Madrid’s Holiday Marketing Marvel: Unveiling the Ultimate Christmas Gift
Real Madrid and Pursuit 3 raised the bar with savvy marketing of the Seat Program. Their recent email campaign cleverly unveiled the Ultimate Christmas Gift: an exclusive, fully customizable seat from the iconic Santiago Bernabéu Stadium. It’s an interesting and effective initiative capturing the essence of the holiday season – and honestly, who wouldn’t want […]
Leafs ‘Real Sports Auction’ Scores Big in Sweden
The Toronto Maple Leafs took on the Minnesota Wild in Sweden! The event honouring Leafs legend Borje Salming coincided with the homecoming of Toronto Maple Leafs Swedish star William Nylander. Despite a tense 3-1 lead slipping away in regulation, Nylander emerged as the overtime hero, securing a 4-3 victory in overtime. The Leafs – Real […]
