Enhancing the live event experience
A recent partnership between venue developer Oak View Group (OVG) and Oracle demonstrates how technology can continue to enhance the live event experience for modern fans. OVG’s technology promising concession experience improvements, better mobile ordering, and streamlined payments set the stage for even greater innovation in catering to changing consumer/fan expectations. Although these enhancements are […]
The weirdest sports memorabilia ever sold
When it comes to sports memorabilia, fans will go to great lengths to own a piece of their favourite athlete’s history. While some collectors seek out the usual suspects like signed jerseys or game-worn sneakers, others have their sights set on more unusual items. From a napkin that launched a superstar’s career to a urinal […]
Personalized loyalty strategies: overcoming technical barriers with Marketplaces
What if I told you that you can simply plug in your Marketplace platform and you’ll transform your loyalty program? Loyalty programs are more popular than ever. A recent Dunnhumby report titled “The Power of Personalized Loyalty” revealed how over half of companies have seen increasing enrollment in their loyalty schemes. The research shows companies […]
Leveraging Redemption Marketplaces to power “Pay with Points” loyalty programs
Marketplaces provide the technology and features to deliver next-level “earn and burn” experiences consumers crave. Consumer appetite for better points redemption (PwP) options continues to rise. A recent survey by The Wise Marketer found 84% of US shoppers are interested in using loyalty points as a form of payment if given the choice. Simply put, […]
Levelling up the in-stadium experience for the modern fan
Attending a live sporting event used to be the pinnacle of fan engagement. I vividly remember the first time I stepped into what is now Scotiabank Arena, the energy was electrifying, and the atmosphere was unbeatable. But in recent years, I’ve noticed a shift as viewing habits have changed and younger generations crave more interactivity. […]
Are you giving Gen Z travellers what they want?
Gen Z, compensating for pandemic-related travel delays, has embraced frequent travel with over half of its adults taking at least three leisure trips in the past year. Here is a breakdown of Gen Z’s wants from a Rewards Program: By offering a one-stop hub for personalized rewards, seamless interactions and instant gratification, Loyalty Marketplaces have […]
Deepening connections through athlete loyalty collaborations
Rookie NFL quarterback C.J. Stroud recently teamed up with Lockerverse to launch an exclusive, limited-edition snapback hat personalized with his signature number and logos. Initiatives like this demonstrate how individual athletes – not just major teams and leagues – are leveraging creative partnerships to engage loyal supporters. By co-designing caps, apparel and collectibles, players forge […]
Beyond flights: the case for flexible airline loyalty redemptions
As airline loyalty programs grow rapidly in popularity, a coalition of groups is advocating for points to be used towards more sustainable purchases than simply more flying. Diversifying redemption to include eco-options could strike a balance. Qantas Airways has already introduced the “Qantas Future Planet” initiative, allowing members to use their frequent flyer points to […]
‘The State of Sports Fan Engagement 2023’: 5 key takeaways
In an era where sports fans crave diverse content, innovation is key. Beyond traditional coverage, sports organizations must cater to this insatiable appetite by delivering interactive experiences, VR broadcasts, and personalized content. ‘The State of Sports Fan Engagement 2023’ report gives some clues as to where sports fan engagement is headed in the coming years […]
Greenifying loyalty programs with an eco-friendly Marketplace
Loyalty programs can incentivize customers to make eco-friendly purchasing decisions. But you need to ensure you’ve got a Marketplace that enables them to easily make those green choices! Here are some of the ways that well-designed loyalty programs can benefit the planet: Reward sustainable purchase choices Rewarding sustainable purchases is one of the most direct […]